A lapsed Xbox fan has announced their return to the ecosystem after Microsoft reduced the price of Xbox Game Pass Ultimate (GPU). The user, who had not subscribed for a year, stated, 'I've ordered a Series X, I'm back in,' and noted that the price cut was a decisive factor. The post attracted the attention of Asha Sharma, a Microsoft executive, though specific details of her response are unverified.
Microsoft's decision to lower GPU pricing is seen as a strategic move to re-engage former subscribers and compete in the gaming market. As of April 2026, the exact new price has not been confirmed in official sources, but the user's experience highlights a positive reception among lapsed fans.
This development follows broader industry trends where subscription services adjust pricing to retain and attract users. The user's comment, 'Lowering the price of GPU is a huge step forward,' reflects a sentiment that actions speak louder than words, though further steps may be needed to sustain momentum.
