On May 22, 2026, shareholders of LafargeHolcim Maroc voted during a general assembly to change the company's name to Holcim Maroc, marking a formal end to the Lafarge brand in Morocco. The decision aligns with the global strategy of the parent company, Holcim Ltd, which has been phasing out the Lafarge name since 2021.
The rebranding is not merely cosmetic; it reflects a unified corporate identity under the Holcim umbrella. The company, a major player in the Moroccan construction materials market, will continue to operate its cement plants and distribution networks under the new name.
According to official statements, the change is expected to be fully implemented across all legal documents, signage, and communications by the end of 2026. No changes to management, operations, or product lines were announced.
