Labour has unveiled its 2026 election campaign slogan, “Better Starts Now”, positioning itself as the alternative to what leader Chris Hipkins called “three more years of cuts, more division, more pain and higher costs”.
The slogan was announced at a campaign event on [date], with Hipkins framing the November election as a choice between Labour’s forward-looking vision and the current government’s record. He emphasised that Labour’s plan focuses on rebuilding public services and easing cost-of-living pressures.
“Better Starts Now” is part of a broader strategy to appeal to voters who are concerned about the economy and social cohesion. Hipkins said the slogan reflects Labour’s commitment to immediate action, not just promises for the future.
The announcement comes as opinion polls show a tight race ahead of the election. Labour is seeking to regain ground after recent electoral setbacks, and the slogan is designed to resonate with voters seeking change.
