BUNGOMA, Kenya, Aug 3 – The Kenyan government has announced plans to commercialise student talent as part of efforts to grow the country's creative economy and create job opportunities for young people. The announcement was made during the opening of the 98th Kenya Music Festival at Kibabii University.
Speaking at the event, officials emphasised the need to transform artistic and creative skills into viable economic ventures. The initiative aims to provide platforms for students to showcase their talents and connect with industry players, thereby turning creativity into income-generating activities.
The creative economy is a key pillar in Kenya's development agenda, with the government seeking to harness the potential of youth in music, drama, and other artistic fields. The festival, which brings together students from across the country, serves as a launchpad for identifying and nurturing talent.
Further details on the implementation of the commercialisation strategy, including funding and partnership models, are expected to be outlined in the coming months.
