Kalshi, a regulated prediction market platform, launched a Super Bowl ad campaign in 2026 featuring actor Timothée Chalamet. The ads, which aired during the Super Bowl LXI broadcast on February 8, 2026, promoted Kalshi's event contracts on outcomes like election results and economic indicators.
The campaign, titled 'Bet on Everything,' included a 30-second spot showing Chalamet in various scenarios, such as predicting the Super Bowl winner and the next U.S. president. Kalshi CEO Tarek Mansour stated the goal was to 'democratize access to prediction markets' and make them mainstream.
Kalshi is registered with the Commodity Futures Trading Commission (CFTC) as a designated contract market, allowing it to offer event contracts to U.S. customers. The ads sparked discussion about the role of prediction markets in public discourse and their potential impact on election integrity.
As of June 2026, Kalshi has not disclosed the cost of the ad campaign or specific metrics on user growth following the Super Bowl broadcast.
