Juhayna, a leading Egyptian dairy company, has launched new Turkish labneh flavors in Egypt as of May 2026. The move aims to diversify its dairy portfolio and cater to evolving consumer tastes. The new flavors include classic and spicy options, inspired by Turkish cuisine.
According to company statements, the labneh is produced using traditional Turkish methods and high-quality ingredients. The launch is part of Juhayna's strategy to innovate in the dairy segment and compete with imported brands.
Industry analysts note that the Egyptian dairy market is growing, with increasing demand for premium and flavored products. Juhayna's expansion into Turkish-style labneh could capture a niche segment of health-conscious consumers.
The products are available in major retail chains across Egypt. Juhayna has not disclosed specific sales targets but expects the new line to contribute to revenue growth in the coming quarters.
