Jollibee, the largest fast-food chain in the Philippines, and Mobile Legends: Bang Bang (MLBB), the country's most popular mobile game, have launched a new partnership called GameJoy x MLBB Combos. The nationwide campaign, announced in May 2026, offers themed meal combos and in-game rewards to Filipino customers.
According to official announcements, the campaign includes exclusive MLBB-themed packaging and collectible items at participating Jollibee outlets. Customers can purchase specific meal combos to unlock limited-edition in-game skins and other digital content for MLBB.
This collaboration builds on previous partnerships between Jollibee and MLBB, which have included in-game events and branded items. The GameJoy campaign aims to merge the dining experience with mobile gaming, targeting the large Filipino gaming community.
As of May 20, 2026, the campaign is active across Jollibee stores in the Philippines. No specific end date has been announced. For more details, customers can visit the official Jollibee website or MLBB social media channels.