Moroccan author and entrepreneur Jamal Belahrach has published a new essay titled "Réinventons-nous !" (Let's Reinvent Ourselves!). This marks his third major publication, following "Envie de Maroc" and "Toujours envie de Maroc, malgré tout." The book was officially released in early 2026.
In the work, Belahrach, who is also the founder of the consulting firm Comex, presents a critical reflection on the future of Morocco. He argues for a profound societal and economic renewal, addressing themes such as youth, education, entrepreneurship, and governance. The essay is positioned as a call to action for collective reinvention.
The publication has been noted in Moroccan media and literary circles, with discussions focusing on its proposals for national development. Belahrach's previous works have established him as a commentator on Morocco's contemporary challenges and opportunities.
