Horizon Group USA, Minecraft Partner for New Toy Line
Horizon Group USA announced a licensing partnership with Minecraft to produce a new line of arts, crafts, and toys.
May 16, 2026
1 min read
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Source: globenewswire.com
Horizon Group USA, a leading provider of arts, crafts, and activity kits, has announced a new licensing partnership with Minecraft, the popular sandbox video game developed by Mojang Studios. The collaboration will result in a line of licensed products designed to bring the creative world of Minecraft into physical form.
According to the announcement, the new product line will include a variety of arts and crafts kits, such as painting sets, building kits, and other hands-on activities. These products are expected to launch in retail stores and online platforms in the coming months, targeting children and fans of the game.
Financial terms of the partnership were not disclosed. This move aligns with Horizon Group USA's strategy to expand its portfolio of licensed brands, which already includes partnerships with other major entertainment properties.
❓ Frequently Asked Questions
What products will the Horizon Group USA and Minecraft partnership create?
The partnership will produce arts and crafts kits, including painting sets and building kits, based on the Minecraft game.
When will the new Minecraft licensed products be available?
The products are expected to launch in retail stores and online in the coming months, though specific dates have not been announced.
Is this the first time Horizon Group USA has partnered with a video game brand?
No, Horizon Group USA has previously partnered with other major entertainment properties, though specific past partnerships were not detailed in the announcement.
