Home Credit Philippines (HCP) received the Bronze Award for Excellence in Location-Based Marketing at the Marketing Excellence Awards Philippines, held on August 7, 2026, at the Grand Hyatt in Bonifacio Global City, Taguig.
The award recognized HCP's Sales Associates (SA) Digital Campaign, which leverages hyper-local strategies to connect with customers through its network of sales associates. The campaign focuses on delivering personalized financial services and products to underserved communities across the Philippines.
According to the company, the SA Digital Campaign integrates digital tools with on-the-ground sales teams, enabling more efficient customer engagement and financial education. This approach has helped HCP expand financial inclusion, particularly in areas with limited access to traditional banking.
The Marketing Excellence Awards Philippines is an annual event that honors outstanding marketing initiatives and campaigns in the country. HCP's win highlights the effectiveness of its customer-centric approach in a competitive financial services landscape.
