Hisense, a global leader in consumer electronics, officially opened its first flagship store in Morocco on May 20, 2026. The store is located at the Marjane Californie Mall in Casablanca, marking a significant expansion of the brand's retail presence in North Africa.
The inauguration event was attended by company executives and local officials. The store showcases Hisense's latest products, including televisions, home appliances, and smart devices, offering customers a hands-on experience with the brand's technology.
This move aligns with Hisense's strategy to strengthen its footprint in emerging markets. The company has been expanding globally, with a focus on Africa, where demand for consumer electronics is growing rapidly.
