QINGDAO, China, April 21, 2026 /PRNewswire/ -- Hisense, a global consumer electronics and home appliance manufacturer, today launched a global marketing campaign to mark the 50-day countdown to the FIFA World Cup 2026™. The tournament is scheduled to be held across 16 cities in Canada, Mexico, and the United States from June 11 to July 19, 2026.
Hisense is an official sponsor of the FIFA World Cup 2026. The company's campaign is centered around the theme "Beyond Glory," aiming to connect with global football fans. The initiative will include product launches, fan engagement activities, and promotional events leading up to the tournament.
The 2026 FIFA World Cup will be the first to feature 48 teams and will be hosted by three nations. Hisense has been a FIFA partner since the 2018 World Cup in Russia. The company stated that this campaign reinforces its commitment to leveraging major sporting events to enhance its global brand presence and connect with consumers.
