Global hospitality company Hilton has announced a significant expansion plan for Morocco, aiming to open 15 new hotels across the country. This move will nearly double its current portfolio, bringing its total to approximately 25 properties in the North African nation.
The expansion strategy includes the introduction of several new Hilton brands to the Moroccan market. Among these is the Tapestry Collection by Hilton, a portfolio of upscale, independent hotels. Other brands slated for entry include Canopy by Hilton, Hampton by Hilton, and the luxury Conrad Hotels & Resorts.
This growth aligns with Morocco's robust tourism recovery and its national development goals. The new hotels are expected to create thousands of jobs and cater to a diverse range of travelers, from luxury seekers to business guests. Hilton's investment underscores confidence in Morocco's long-term economic and tourism prospects.
The development pipeline includes projects in key cities and destinations such as Marrakech, Casablanca, Rabat, and Tangier. Specific upcoming openings include the Conrad Rabat Arzana and a Canopy by Hilton in Marrakech's historic medina. Hilton has not provided a definitive timeline for all 15 openings, stating development is ongoing.
