Global hospitality giant Hilton is significantly expanding its footprint in Morocco, with plans to open multiple new hotels and introduce a new brand to the market. The company's growth strategy targets key destinations, including Marrakech and Casablanca.
In a notable move, Hilton will debut its Tapestry Collection by Hilton brand in Morocco with the opening of the 94-room Hotel Mont Gueliz - Marrakech, Tapestry Collection by Hilton. This property, set in the Gueliz district, is scheduled to open in 2026, marking the brand's first entry into the country.
Further expansion includes the planned 2025 opening of the 214-room Conrad Rabat Arzana and the 2026 debut of a new Hilton Garden Inn in Marrakech. These developments are part of Hilton's broader strategy to grow its portfolio across Africa, capitalizing on Morocco's robust tourism recovery and economic growth.
Hilton currently operates several properties in Morocco, including hotels in Casablanca, Tangier, and Marrakech. The new openings will increase its room count in the kingdom, supporting the country's vision to attract millions more tourists annually.
