The Royal Moroccan Football Federation (FRMF) has officially expanded its partnership with the global appliance giant Haier. The two parties signed a new sponsorship agreement, deepening Haier's existing commitment to Moroccan football.
Haier has been a sponsor of the Moroccan national team, the Atlas Lions, for over a year. The new deal, formalized in an addendum to the original contract, significantly increases Haier's involvement and support.
The partnership aligns with the FRMF's strategy to secure strong commercial backing for its teams and development programs. Haier's branding will continue to be prominently associated with the national squad.
Financial details and the exact duration of the renewed agreement were not disclosed in the official announcements. The FRMF stated the partnership reinforces shared ambitions for excellence and development in Moroccan sports.
