Gubba, a UK-based garden bag company founded by inventor John Graves, has rebranded as Bugg. The company's new name reflects a fresh direction under the leadership of Graves' daughter, who has taken over the business.
The company's flagship product, a stand-open garden bag, has been central to its growth over decades. Graves initially created the tool after noticing a need for easier garden waste collection, and the business expanded from there.
According to the company's website, the rebranding aims to modernize the brand while retaining its heritage. The new name Bugg is a nod to the founder's original surname, Graves, which means 'dig' in Old English, and the company's focus on garden tools.
Financial details of the transition were not disclosed, but the company has been family-run since its inception. The new leadership plans to continue innovation in garden products.
