Google has shut down the Tenor API as of July 1, 2026, according to a company announcement. This move ends the integration of Tenor's GIF search functionality in third-party apps, such as messaging platforms and social media tools. The Tenor website and its searchable GIF library remain operational for direct use.
The decision aligns with Google's broader strategy to streamline its services and focus on core products. Tenor, acquired by Google in 2018 for an undisclosed amount, had been a popular source for GIFs in apps like Slack, Twitter, and Facebook Messenger. Developers and users were notified of the change via the Tenor API documentation page, which now states the API is deprecated.
Google has not announced a replacement for the API, but users can still access Tenor via its website or mobile app. The shutdown may prompt app developers to seek alternative GIF providers, such as GIPHY, which is owned by Meta. No further details on the impact on specific apps have been released.
