On World Digestive Health Day, May 29, 2026, Friso, a brand of Royal FrieslandCampina, launched a campaign titled 'The Secret Garden to Good Poop' to promote gut health awareness. The initiative focuses on educating parents about the importance of digestive health in children, using the concept of a 'secret garden' as a metaphor for the gut microbiome.
According to the World Gastroenterology Organisation, World Digestive Health Day is observed annually on May 29 to raise awareness about digestive diseases and healthy digestion. Friso's campaign aligns with this by providing tips and resources on maintaining good gut health through nutrition, including the role of prebiotics and probiotics in infant formula.
The campaign includes digital content, social media engagement, and partnerships with healthcare professionals to share evidence-based information. Friso emphasizes that a healthy gut contributes to overall well-being, including immune function and nutrient absorption.
This initiative is part of Friso's broader commitment to supporting early childhood nutrition and development. The brand has a history of promoting digestive health through its products, which are formulated with ingredients like GOS (galacto-oligosaccharides) to support gut flora.
