FIFA has announced the end of its historic partnership with Panini, the Italian company known for producing World Cup sticker albums since 1970. The global football governing body will instead collaborate with Fanatics, a U.S.-based sports merchandise company, for future collectible products.
The decision, reported on May 8, 2026, marks a significant shift in the sports memorabilia market. Panini's sticker albums have been a staple for football fans worldwide, especially during World Cup tournaments. Financial terms of the new deal with Fanatics were not disclosed.
Fanatics, which has expanded rapidly into trading cards and collectibles, will now produce official FIFA World Cup sticker albums and related products. The change is expected to take effect for the 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico.
Neither FIFA nor Panini provided immediate comments on the transition. The move aligns with Fanatics' strategy to dominate the sports collectibles industry, having previously secured licenses with major leagues like the NFL and NBA.
