FIFA has ended its long-standing partnership with Italian sticker manufacturer Panini, replacing it with a new licensing agreement with Fanatics, according to multiple reports on May 8, 2026. The deal, which covers the production of sticker albums and trading cards for FIFA World Cup tournaments, marks a significant shift in the sports collectibles market.
The partnership between FIFA and Panini had lasted approximately 60 years, with Panini producing iconic World Cup sticker albums since the 1970s. Fanatics, a global leader in licensed sports merchandise, will now take over these rights starting with the 2026 FIFA World Cup.
Financial terms of the agreement were not disclosed. Fanatics has been expanding its presence in the trading card and sticker market, including a previous deal with FIFA for the 2023 Women's World Cup.
The move has generated mixed reactions among collectors, with some expressing nostalgia for Panini's traditional albums. However, Fanatics has stated its commitment to maintaining the quality and tradition of the collectibles.
