Fiat Morocco and Wydad Athletic Club (WAC) officially announced a strategic partnership on May 28, 2026, according to a joint statement. The agreement links the Italian automaker with one of Morocco's most successful football clubs.
The partnership aims to enhance Fiat's visibility in the Moroccan market through association with WAC's fan base. Specific terms of the deal, including duration and financial details, were not disclosed.
Wydad AC, based in Casablanca, is a multiple-time winner of the Moroccan Botola Pro league and the CAF Champions League. Fiat has been active in Morocco through its local distributor, Fiat Maroc.
This collaboration follows a trend of automotive brands partnering with sports clubs in North Africa to boost brand recognition.
