FIAT Maroc announced on Monday, May 25, 2026, in Casablanca, the signing of a partnership with Wydad Athletic Club (WAC). The agreement aims to strengthen the automotive brand's presence in Morocco by associating with a popular sports institution.
The partnership was unveiled during a press conference at the Stade Mohammed V, attended by FIAT Maroc executives and WAC officials. Details of the deal, including financial terms and duration, were not disclosed.
This collaboration is part of FIAT's broader strategy to expand its footprint in the Moroccan market, leveraging the club's large fan base. Wydad Athletic Club is one of Morocco's most successful football clubs, with numerous domestic and continental titles.
