Fez, the imperial city of Morocco, has been recognized by Condé Nast Traveller as one of the top destinations for 2026, according to the magazine's annual list published in late 2025. The distinction highlights Fez's appeal for travelers seeking a more authentic and less crowded Moroccan experience compared to the popular city of Marrakech.
The magazine praised Fez for its 'more human pace' and rich cultural heritage, including its ancient medina, a UNESCO World Heritage site. The recognition comes as tourism in Morocco continues to recover, with Fez seeing a 12% increase in international visitors in 2025 compared to the previous year, according to data from the Moroccan Ministry of Tourism.
Fez is known for its traditional crafts, such as leather tanning and pottery, and its historic universities, including the University of al-Qarawiyyin, founded in 859 AD. The city's medina is one of the largest car-free urban areas in the world, offering a unique experience for visitors.
Condé Nast Traveller's list for 2026 includes destinations across the globe, with Fez being the only Moroccan city featured. The magazine's editors noted that Fez offers a 'more intimate and culturally immersive experience' than Marrakech, which has faced issues of overcrowding in recent years.
