Ferrari on Tuesday presented its first-ever fully electric car to Italyβs President and Pope Leo XIV. Yet it's still waiting for the ultimate approval from someone less high-profile: the consumer.
The Italian automaker unveiled the all-new Luce EV on May 26, 2026, at a private event in Maranello. The vehicle, priced at over β¬500,000, marks a historic shift for the luxury sports car brand known for its roaring V12 engines.
Market analysts have expressed skepticism, citing concerns that the EV may dilute Ferrari's exclusivity and performance heritage. Early consumer surveys indicate mixed reactions, with some enthusiasts questioning the car's sound and driving feel.
Ferrari plans to produce fewer than 10,000 units of the Luce EV annually, aiming to maintain scarcity. The company has not disclosed specific battery range or horsepower figures, but claims the car will accelerate from 0-100 km/h in under 2.5 seconds.
Deliveries are expected to begin in early 2027. The success of the Luce EV could set a precedent for other luxury automakers transitioning to electric powertrains.
