Ferrari's first electric vehicle, the Luce, priced at approximately $640,000, has sparked significant online debate since its unveiling. Many fans have criticized the design as anonymous and uninspiring, contrasting with the brand's traditional styling.
In response, Ferrari CEO Benedetto Vigna acknowledged the feedback, stating that the company expected mixed reactions to such a bold departure. He emphasized that the Luce represents a necessary evolution for the brand, blending heritage with innovation.
Despite the criticism, Ferrari reported strong pre-orders for the Luce, with deliveries expected to begin in early 2027. The company remains confident in the vehicle's performance and market appeal.
