Dutch streetwear label Daily Paper has unveiled its Spring/Summer 2026 collection, titled "Off Road." The brand's campaign, released in March 2026, was photographed in the industrial setting of a scrapyard in Marrakech, Morocco, moving away from conventional fashion backdrops.
Founded in Amsterdam by three friends of African heritage, Daily Paper is known for blending contemporary streetwear with cultural narratives. The Off Road collection continues this theme, featuring utilitarian workwear-inspired pieces like cargo pants, vests, and oversized jackets, juxtaposed against the raw, metallic environment.
The choice of location aligns with the brand's frequent exploration of its founders' roots and broader African diaspora connections. The campaign aims to highlight beauty and style in unexpected, authentic urban landscapes, though specific sales figures or collection release dates beyond the campaign launch are not publicly verified.
