Crypto firms are making significant investments in the 2026 FIFA World Cup, with several companies securing sponsorship deals and partnerships ahead of the tournament. The event, which will be hosted across the United States, Canada, and Mexico, has attracted interest from blockchain and cryptocurrency platforms looking to reach a global audience.
Meanwhile, US Men's National Team head coach Mauricio Pochettino has reportedly been using the 2004 Disney film 'Miracle' as a motivational tool for his squad. The movie depicts the 1980 US Olympic hockey team's gold medal run, a story of underdog triumph that Pochettino hopes will inspire his players as they prepare to compete on home soil.
Pochettino, who took over as USMNT coach in 2024, has emphasized the importance of belief and teamwork in building a competitive side for the World Cup. The US team will face strong opponents in Group A, including England, Iran, and a yet-to-be-determined playoff winner.
The combination of crypto sponsorship and Pochettino's motivational tactics highlights the growing commercial and cultural stakes surrounding the 2026 World Cup, which is expected to be the most lucrative in the tournament's history.
