Chinese automaker Chery has made significant inroads in the Moroccan automotive market, with its OMODA and JAECOO brands now competing directly with established players like Renault, Dacia, and Peugeot. According to industry reports, Chery's market share in Morocco reached approximately 5% in early 2026, driven by competitive pricing and a growing network of dealerships.
The OMODA 5 and JAECOO 7 models have been particularly popular among Moroccan consumers, offering features such as advanced infotainment systems and safety technologies at price points below those of traditional European competitors. Chery has also invested in local assembly and after-sales service to build trust with customers.
This trend reflects a broader shift in North Africa, where Chinese automakers are expanding their presence. In 2025, Chery reported a 30% increase in sales in the region, with Morocco being a key market. The company plans to introduce electric vehicle models in Morocco by 2027, pending infrastructure development.
