GUANGZHOU, Guangdong: The 135th session of the China Import and Export Fair, commonly known as the Canton Fair, opened on April 15, 2026, in Guangzhou, showcasing a decisive strategic shift in the country's export portfolio. The event, which runs until May 5, features over 29,000 exhibitors and has moved decisively beyond its traditional reputation for low-cost manufacturing.
Pavilions are dominated by displays of advanced robotics, artificial intelligence products, new energy vehicles, and smart home appliances. This evolution reflects a national policy drive, articulated in China's 14th Five-Year Plan, to move up the global value chain and foster innovation-driven growth.
Organizers report a significant increase in the number of high-tech enterprises and "little giant" firms—specialized and innovative SMEs—participating this year. The fair also emphasizes digital trade, with a robust online platform running concurrently to facilitate global business matching. This transformation is seen as a response to both international competition and changing domestic economic priorities.
