Calbee Chips Go Black-and-White Due to Supply Disruptions

Calbee temporarily switches to grayscale packaging for some chip bags in Japan due to Middle East supply disruptions.

Calbee Chips Go Black-and-White Due to Supply Disruptions

Image: edition.cnn.com

Calbee, the Japanese snack maker, announced on Tuesday that it will temporarily change the packaging of some of its chip products to black-and-white grayscale, replacing the usual colorful designs. The move is due to supply disruptions in the Middle East affecting the availability of certain ingredients used in the printing process.

The company stated that the change applies to a limited range of products, including popular flavors like 'Consomme Punch' and 'Salt'. The black-and-white bags will feature the same product information and branding, but without the typical vibrant colors. Calbee assured customers that the taste and quality of the chips remain unchanged.

This is not the first time Calbee has altered packaging due to supply issues. In 2022, the company used monochrome packaging for some products amid disruptions caused by the war in Ukraine. The current decision reflects ongoing challenges in global supply chains, particularly from the Middle East, which Calbee did not specify further.

The temporary packaging change is expected to last until supply conditions improve, though no specific end date has been provided. Calbee urged consumers to check the product labels for details and apologized for any inconvenience.

❓ Frequently Asked Questions

Why did Calbee change its chip packaging to black and white?

Calbee temporarily switched to grayscale packaging due to supply disruptions in the Middle East affecting printing ingredients.

Which Calbee products are affected by the packaging change?

The change applies to a limited range of products, including popular flavors like 'Consomme Punch' and 'Salt'.

Will the taste of Calbee chips change with the new packaging?

No, Calbee assured customers that the taste and quality of the chips remain unchanged despite the packaging alteration.

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