British influencer Rachel Kerr missing in Agadir, family appeals

British influencer Rachel Kerr, 36, has been reported missing in Agadir, Morocco, since April 27, 2026. Her family has issued a public appeal for information, stating she was last seen in the coastal city.

Local authorities in Agadir have launched a search operation, and the British Embassy is providing consular support. The family has urged anyone with information to contact Moroccan police or the embassy.

Kerr, known for her lifestyle and travel content on social media, was visiting Morocco. The circumstances of her disappearance remain unclear, and no foul play has been confirmed.