Bratz is marking its 25th anniversary in 2026 with a series of product launches, a new podcast, and collaborations. The brand, known for its fashion dolls, is updating its core lineup with a new doll named Gaia, as part of a broader effort to refresh the franchise while keeping the focus on the original four characters: Cloe, Jade, Sasha, and Yasmin.
According to MGA Entertainment, the brand's parent company, the anniversary slate includes a podcast series that will explore the brand's cultural impact and history. Additionally, Bratz is expanding its licensing business with new partnerships in apparel, accessories, and home goods, though specific partners have not been disclosed as of May 2026.
The Gaia doll is described as a nature-inspired addition to the lineup, reflecting a trend toward eco-conscious themes in toys. No specific release date or price has been confirmed for the doll. The brand has also hinted at digital content and social media campaigns to engage longtime fans and new audiences.
Bratz was first launched in 2001 by MGA Entertainment and quickly became a rival to Barbie, known for its diverse characters and edgy style. The 25th anniversary initiatives aim to capitalize on nostalgia while introducing the brand to a new generation.
