Bouygues Telecom has launched a new mobile plan called Mega BiG, aimed at competing with Free's Max offer. The plan includes 300 GB of data in France and 35 GB in the EU and overseas territories, with unlimited calls and texts. It is priced at €24.99 per month for the first year, then €34.99, according to the company's website.
The launch comes as Free Mobile's Max plan, offering 250 GB for €19.99 per month, has gained popularity. Bouygues Telecom's Mega BiG also includes a 5G connection and a 200 GB cloud storage option. The plan is available to new and existing customers, with a 12-month commitment.
Analysts note that the French mobile market remains highly competitive, with operators like Orange, SFR, and Free vying for subscribers. Bouygues Telecom's move is seen as a direct response to Free's aggressive pricing, though the Mega BiG plan's higher price may limit its appeal.
