In West Bengal's ongoing elections, the chant 'Jai Shri Ram' has become a prominent political slogan, particularly associated with the Bharatiya Janata Party (BJP). While the chant has faded from official party stages, it continues to be heard on the streets, reflecting its grassroots resonance.
Originally a polite greeting in parts of North India, 'Jai Shri Ram' evolved into a political battle cry in Bengal over several elections. In the 2019 general elections, the chant surged into prominence, often used by BJP supporters to assert Hindu identity and challenge the ruling Trinamool Congress (TMC).
According to reports, the chant has been linked to instances of communal polarization. In some cases, it has been used to intimidate minority communities, leading to tensions. The TMC has criticized the BJP for using religious slogans to divide voters.
As of May 2026, the election campaign has seen a shift, with the BJP downplaying the chant on stage to appeal to a broader electorate. However, on the ground, supporters continue to raise the slogan, indicating its deep-rooted appeal among certain sections.
