Attijariwafa bank officially launched Simple on May 25, 2026, positioning it as the first neobank in Morocco. The launch comes a decade after the bank introduced L'bankalik, a digital banking service that now claims a community of approximately one million clients.
Simple is designed as a super-app for daily banking, aiming to reinvent banking usage in Morocco. The neobank offers a fully digital experience, including account management, payments, and financial planning tools, targeting a younger, tech-savvy demographic.
According to Attijariwafa bank, Simple integrates seamlessly with existing banking services while providing a standalone mobile-first platform. The bank has not disclosed specific user targets or investment figures for Simple as of the launch date.
