Apple's annual September event is anticipated to showcase the next-generation iPhone lineup, including the iPhone 18 Pro and a new iPhone Ultra model. According to a report from Bloomberg's Mark Gurman, Apple is planning to introduce the iPhone 18 Pro and iPhone 18 Pro Max with upgraded cameras and a faster A19 Pro chip, while the iPhone Ultra will feature a larger display and enhanced battery life.
Apple has also opened applications for US retail employees to work at the event, indicating it will take place in the first half of September. This aligns with Apple's typical schedule, as the company has held September events in recent years to launch new iPhones and Apple Watches.
In addition to the iPhones, the event is expected to unveil the Apple Watch Series 11 and a new Apple Watch Ultra 3, along with updates to iOS 19 and other software platforms. The iPhone 18 lineup is rumored to include a new 'Liquid Glass' design, which Apple has been developing for several years.
While Apple has not officially confirmed the event date, industry analysts and leaks suggest a mid-September announcement, with pre-orders starting shortly after. The event will likely be a pre-recorded video stream, as has been the case since 2020.
