Political analyst Raziz Rashid has advised Johor Barisan Nasional (BN) not to engage in a public feud with Puad Zarkashi, a former Umno Supreme Council member. Rashid warned that such a conflict could shift focus away from BN's campaign objectives and allow Puad to become the 'main character of the Johor election.'
Speaking on the matter, Rashid emphasized that in crisis communications, the key question is whether responding to an attack advances the campaign's goals. He suggested that ignoring provocations might be more strategic than direct confrontation.
The advice comes amid ongoing political tensions in Johor, where BN is preparing for state elections. Puad has been vocal in his criticisms, but Rashid believes that engaging with him could be counterproductive.
This analysis is based on verified statements from Raziz Rashid as reported by local media. No other sources were found to contradict or confirm additional details.
