A £28 Amazon cabin bag has gained viral attention for its ability to fit within the strict size limits of budget airlines like Ryanair and easyJet, helping travelers avoid extra baggage fees. The bag, sold under various brands on Amazon UK, typically measures around 40x20x25 cm, matching Ryanair's small personal item allowance of 40x20x25 cm.
Social media posts, particularly on TikTok and Instagram, show users demonstrating how the bag fits into Ryanair's sizer bins at airports. One video, posted in April 2026, has over 2 million views, with users praising the bag for its practicality and low cost. The trend has sparked discussions about airline baggage policies and consumer tactics to save money.
Budget airlines have increasingly tightened carry-on restrictions to generate revenue from checked bags and priority boarding fees. Ryanair, for example, charges up to £24 for priority boarding that includes a larger cabin bag, while its basic fare only allows a small personal item. The Amazon bag's dimensions allow it to qualify as a personal item, bypassing the need for priority boarding.
Amazon listings for similar bags show prices ranging from £20 to £35, with many sellers highlighting compatibility with budget airline policies. However, travelers are advised to check specific airline requirements, as some carriers like Wizz Air have slightly different size limits. The bag's popularity reflects a broader trend of cost-conscious travel hacks in response to rising airfare and ancillary fees.
