The Interprofessional Association of the Book (ALIM) in Morocco has announced an ambitious plan to strengthen and modernize the country's bookstore network. The initiative aims to revitalize the sector by improving infrastructure, digitalization, and training for booksellers.
According to ALIM representatives, the project will focus on upgrading existing bookstores and encouraging the opening of new ones, particularly in underserved regions. The association emphasizes the importance of adapting to modern retail trends while preserving the cultural role of bookstores.
ALIM also plans to collaborate with publishers and government agencies to support the distribution of books and promote reading culture across Morocco. The initiative is part of broader efforts to boost the publishing industry and literacy rates in the country.
While specific funding details and timelines have not been disclosed, ALIM's leadership expressed confidence that the modernization will attract younger readers and increase book sales. The association is currently conducting a survey of member bookstores to assess their needs and develop tailored support programs.
