Amazon has announced the launch of Alexa+ in Australia, introducing the next generation of its voice assistant powered by generative AI. The new assistant is designed to be smarter, more conversational, and more capable, according to the company's announcement.
Alexa+ will be available for free to Amazon Prime members in Australia. The service aims to help users manage daily tasks, control smart home devices, and access information through a more natural and intuitive interface.
The rollout in Australia is part of Amazon's broader expansion of Alexa+ to international markets. The company has not specified a specific release date beyond the announcement, but it is expected to be available to customers in the coming months.
Alexa+ represents a significant upgrade from the previous version, leveraging large language models to understand context and provide more personalized responses. This move positions Amazon to compete more directly with other AI assistants in the region.
