On May 15, 2026, African Coffee Hub announced the launch of a regional program from Marrakech, Morocco, aimed at strengthening the coffee value chain across Africa. The initiative focuses on improving production, processing, and market access for coffee farmers in key producing countries.
The program will provide training and resources to smallholder farmers, with an emphasis on sustainable practices and quality improvement. It also seeks to connect African coffee producers with international buyers, enhancing export opportunities.
Partners include the African Union and the International Coffee Organization, according to the official announcement. The program is expected to benefit over 10,000 farmers in its first phase, targeting countries such as Ethiopia, Uganda, and Kenya.