A recent independent taste test of supermarket-brand chocolate mini eggs has revealed a clear winner that outperformed the market leader, Cadbury. The test, conducted in March 2026, compared products from Aldi, Asda, M&S, and Lidl against Cadbury's iconic Mini Eggs.
Aldi's Belmont Mini Eggs emerged victorious, with testers praising their creamy milk chocolate and crisp sugar shell for offering superior taste and texture at a significantly lower price point. Marks & Spencer's Extremely Chocolatey Mini Eggs and Lidl's Crownfield Mini Eggs also received high marks for their quality and flavor.
In contrast, Asda's Extra Special Mini Eggs were noted for having a thicker shell but a less favored chocolate taste compared to the others. The results highlight the ongoing trend of supermarket own-brands successfully competing with, and sometimes surpassing, established confectionery giants in blind taste tests, particularly around seasonal products.
The findings provide consumers with verified options for the Easter season, demonstrating that high-quality chocolate treats can be found at various price points across major UK retailers.
