The OurAfrica.Travel 2026 virtual trade platform has officially launched, aiming to connect African tourism suppliers with international buyers. The platform, organized by Thebe Reed Exhibitions, facilitates pre-scheduled meetings and showcases products from across the continent. This digital initiative is designed to foster business relationships and promote African destinations year-round.
According to the organizers, the 2026 edition builds on the success of previous virtual events, which have engaged thousands of participants from over 100 countries. The platform allows registered buyers to explore offerings from lodges, tour operators, and tourism boards without the need for physical travel. This model aims to increase accessibility and reduce the carbon footprint associated with traditional trade shows.
The launch supports the broader recovery and growth strategy for African tourism following recent global challenges. Industry analysts note that such digital platforms are becoming essential tools for market resilience and expansion. The event is scheduled to run with live engagement sessions, though specific dates for the 2026 program are confirmed by the organizers as being active.
